The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled your success all year long.
Your business boasts loyal fans, deep expertise, and plenty of benefits, results and success stories to share. Combined, these elements have the power to explode your business right now – and keep the sizzle going through the New Year!
Soliciting referrals is one of the simplest, cheapest and most effective marketing tactics to implement. The good news: according to a Texas Tech survey, 83% of satisfied customers are willing to refer products and services. The bad news: only 29% actually do. Why? Because no one asked them! So reach out with confidence to clients, customers and business associates who know and love you – and trust they will be happy to pass their referrals along. (LINK: http://today.ttu.edu/posts/2018/05/close-referral-gap)
Email is still one of the most popular and valuable tools for small businesses looking to connect with their audience and drive revenue. People are twice as likely to sign up for your email list as they are to interact with you on Facebook, and everyone who does is a potential customer. Email your contacts consistently and strategically – and include more than just your latest special offer. Send helpful hints and insightful information that reinforces your credibility and trustworthiness. (LINK: https://blogs.constantcontact.com/email-marketing-stats/)
With so much business being generated online, having a website that is visually attractive and engaging is crucial. Invest the time and money to make your site work for your business. Position benefit-focused messaging front and center. And don’t forget to share customer testimonials or client success stories – video rocks in this arena!