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Nov 06, 2018

Alan

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3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled […]

Oct 28, 2018

Alan

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What’s the Difference Between Marketing and Branding? Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively […]

Aug 09, 2018

Alan

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Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who […]

Jul 23, 2018

Alan

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Will Your Workers Pass the Independent Contractor vs. Employee Test? Misclassifying workers is becoming commonplace as businesses rely more and more on independent contractors for their staffing needs. In fact, New Jersey Gov. Phil Murphy recently signed an executive order creating the Task Force on Employee Misclassification to recommend strategies for combating the misclassification of […]

Jun 20, 2018

Alan

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Every successful sports team and athlete has a coach, including those at the top of their game. Super Bowl teams, World Series winners, the top seeds in tennis – all have had coaches to help them get there. And they continue to work with coaches after they’ve achieved success. It’s exactly the same in business. […]

Jan 02, 2018

Alan

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When I start working with a business, we spend a lot of time defining the customer: What they look like, where they shop, where they live, demographics, age, sex. Why? Because you cannot market to your customer until you really understand what makes them tick. So, we have done our homework and truly understand our […]

Dec 14, 2017

Alan

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If I knew the answer to this question I would play the lottery. But the first step in any sale is understanding your buyer. Who is your buyer? Buyers tend to fall into two main categories…financial and strategic. Understanding the different motivations of these two buyers can be the key to getting a good price […]

Oct 31, 2017

Alan

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Here is the truth… very few small businesses have dollars allocated to marketing in their budget. And if they do, it is a calculated number (probably based on a % of sales) with no real strategy backing it up. Why? Because every business is different and unique and many of us really don’t understand how […]

Oct 03, 2017

Alan

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A: Small business owners must perform their own due diligence when hiring and classifying workers. Owners who currently use independent contractors should consider reviewing the nature of their relationships with them. Before classifying your workers as Independent Contractors, New Jersey employers should ensure their workers satisfy what is known as the “ABC” test: (A) The […]

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