I Want To Begin A Customer Appreciation Program But Am On A Budget. Any Ideas?
A: Here are five fantastic, fun and fabulous ways to say thank you and show your gratitude to your customers: 1. Write a Note. A proven way of showing gratitude. Can you remember the last time you received a handwritten thank-you card? 2. Spend Quality Time Together. Schedule breakfast/lunch at your customer’s office; invite their […]
Can I Deduct The Cost Of My Trip To The Shore This Summer?
A: Yes and here’s how: Make all your business appointments before you leave for your trip.Most people believe that they can go on vacation and simply hand out their business cards in order to make the trip deductible. Prepare before you go! You must have at least one business appointment before you leave in order […]
A: Don’t you just want to cringe when this happens? You are enjoying a party, when “Tom” asks what you do, and upon receiving the answer, suddenly “Tom” is providing you his life’s story and asking you for free advice. What’s your response? You do want to help him out, but unless you are running […]
Should I Be Concerned About The Effect Of Technology On My Business?
I was at a Technology Summit earlier this year and this was the theme of the conference. I was amazed as to how many businesses have become obsolete due to recent technology.Case in point — anyone remember Blockbuster Video? Music Stores? Borders? Consider how many businesses have been affected by uber, amazon and ebay! The […]
Employer Vs. Independent Contractors? How Do I Decide?
A: Small business owners must perform their own due diligence when hiring and classifying workers. Owners who currently use independent contractors should consider reviewing the nature of their relationships with them. Before classifying your workers as Independent Contractors, New Jersey employers should ensure their workers satisfy what is known as the “ABC” test: (A) The […]
Here is the truth… very few small businesses have dollars allocated to marketing in their budget. And if they do, it is a calculated number (probably based on a % of sales) with no real strategy backing it up. Why? Because every business is different and unique and many of us really don’t understand how […]
If I knew the answer to this question I would play the lottery. But the first step in any sale is understanding your buyer. Who is your buyer? Buyers tend to fall into two main categories…financial and strategic. Understanding the different motivations of these two buyers can be the key to getting a good price […]
Whether your tax situation is complex or simple, preparing your own taxes can be confusing, time-consuming, and downright stressful. The rules are constantly changing. And while we all want to pay the IRS as little as possible, we also need to make sure we’re complying with the latest federal and state regulations. One simple solution […]
Despite repeated warnings from the IRS, taxpayers continue to fall victim to this scam: Criminals claiming to be IRS officials make unsolicited phone calls and demand payment of a bogus tax bill. They con victims into providing personal information and sending cash, usually through a prepaid debit card or wire transfer. Avoid Being Victimized By […]
Control Business Expenses by Negotiating and Bask in a Better Bottom Line Recently I was hired to help “save” a company into prosperity. They had strong sales, but were overspending. So, I encouraged the owner to evaluate every expense with the goal of saving 10%. He was extremely uncomfortable with the process of negotiating for […]