Business Consultant & Adviser Articles

Why Do I Need A Business Coach?

Business Doctor of New Jersey Business colleagues and prospective clients often ask, “Why do I need a coach”? Whether we’re talking sports, education or business, a good coach will:  Evaluate your current process and suggest how to make it more efficient and effective Examine your goals Challenge you to think outside the box Push you a little harder Hold […]

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Hire A Business Coach To Unlock Your True Potential

Pick Your Brain Looking to Up Your Game? Hire a Business Coach Every successful sports team and athlete has a coach, includingthose at the top of their game. Super Bowl teams, World Series winners, the top seeds in tennis – all have had coaches to help them get there. And they continue to work with coaches after they’ve […]

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Independent Contractor Vs Employee Test – Be Sure

Employee Will Your Workers Pass the Independent Contractor vs. Employee Test? Misclassifying workers is becoming commonplace as businesses rely more and more on independent contractors for their staffing needs. In fact, New Jersey Gov. Phil Murphy recently signed an executive order creating the Task Force on Employee Misclassification to recommend strategies for combating the misclassification of […]

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Customer Acquisition And Retention Strategy

customer retention Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who […]

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When Should A Company Outsource – Questions To Help Determine If It Is Time

There IS Such a Thing as Wearing Too Many Hats Learn How to Determine If and When a Company Should Outsource If you own a small business, chances are you’ve often heard it said that you “wear many hats.” But what exactly does this mean? In a larger company, those in senior positions or members […]

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What Is The Difference Between Marketing And Branding

Marketing and Branding Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively grow your business. For starters, here are […]

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3 Year End Marketing Ideas To Explode Your Business

Marketing 3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled […]

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We Describe Some Of The Traits That Make Leaders Successful

successful leaders traits Can you Describe Some of the Traits that Make Leaders Successful? Here Are 3 Things that Come Naturally to Great Leaders “A leader is one who knows the way, goes the way, and shows the way.” – John Maxwell Running your small business efficiently and effectively begins with bringing a leadership mindset to the table. […]

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Who Do You Market To – Clients Or Customers? The Difference Matters!

Clients or Customers When I start working with a business, we spend a lot of time defining thecustomer: What they look like, where they shop, where they live, demographics, age, sex. Why? Because you cannot market to your customer until you reallyunderstand what makes them tick. So, we have done our homework and truly understand our customer, and now we […]

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