Business Consultant & Adviser Articles

What Is The Difference Between Marketing And Branding

Branding vs Marketing Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively grow your business. For starters, here are […]

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3 Year End Marketing Ideas To Explode Your Business

Marketing 3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled […]

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We Describe Some Of The Traits That Make Leaders Successful

successful leaders traits Can you Describe Some of the Traits that Make Leaders Successful? Here Are 3 Things that Come Naturally to Great Leaders “A leader is one who knows the way, goes the way, and shows the way.” – John Maxwell Running your small business efficiently and effectively begins with bringing a leadership mindset to the table. […]

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Who Do You Market To – Clients Or Customers? The Difference Matters!

Clients or Customers When I start working with a business, we spend a lot of time defining thecustomer: What they look like, where they shop, where they live, demographics, age, sex. Why? Because you cannot market to your customer until you reallyunderstand what makes them tick. So, we have done our homework and truly understand our customer, and now we […]

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