Blog

Jan 19, 2019

Alan

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Who do you market to – clients or customers? The difference matters! When I start working with a business, we spend a lot of time defining the customer: What they look like, where they shop, where they live, demographics, age, sex. Why? Because you cannot market to your customer until you really understand what makes them tick. […]

Jan 05, 2019

Alan

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Can you Describe Some of the Traits that Make Leaders Successful? Here Are 3 Things that Come Naturally to Great Leaders “A leader is one who knows the way, goes the way, and shows the way.” – John Maxwell Running your small business efficiently and effectively begins with bringing a leadership mindset to the table. […]

Nov 06, 2018

Alan

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3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled […]

Oct 28, 2018

Alan

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What’s the Difference Between Marketing and Branding? Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively […]

Aug 09, 2018

Alan

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Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who […]

Jul 23, 2018

Alan

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Will Your Workers Pass the Independent Contractor vs. Employee Test? Misclassifying workers is becoming commonplace as businesses rely more and more on independent contractors for their staffing needs. In fact, New Jersey Gov. Phil Murphy recently signed an executive order creating the Task Force on Employee Misclassification to recommend strategies for combating the misclassification of […]

Jun 20, 2018

Alan

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Every successful sports team and athlete has a coach, including those at the top of their game. Super Bowl teams, World Series winners, the top seeds in tennis – all have had coaches to help them get there. And they continue to work with coaches after they’ve achieved success. It’s exactly the same in business. […]

May 02, 2018

busdocnj

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Business colleagues and prospective clients often ask, “Why do I need a coach”? Whether we’re talking sports, education or business, a good coach will:  Evaluate your current process and suggest how to make it more efficient and effective  Examine your goals  Challenge you to think outside the box  Push you a […]

Apr 04, 2018

busdocnj

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Control Business Expenses by Negotiating and Bask in a Better Bottom Line Recently I was hired to help “save” a company into prosperity. They had strong sales, but were overspending. So, I encouraged the owner to evaluate every expense with the goal of saving 10%. He was extremely uncomfortable with the process of negotiating for […]

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