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Feb 06, 2018

Alan

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Whether your tax situation is complex or simple, preparing your own taxes can be confusing, time-consuming, and downright stressful. The rules are constantly changing. And while we all want to pay the IRS as little as possible, we also need to make sure we’re complying with the latest federal and state regulations. One simple solution […]

Jan 02, 2018

Alan

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When I start working with a business, we spend a lot of time defining the customer: What they look like, where they shop, where they live, demographics, age, sex. Why? Because you cannot market to your customer until you really understand what makes them tick. So, we have done our homework and truly understand our […]

Dec 14, 2017

Alan

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If I knew the answer to this question I would play the lottery. But the first step in any sale is understanding your buyer. Who is your buyer? Buyers tend to fall into two main categories…financial and strategic. Understanding the different motivations of these two buyers can be the key to getting a good price […]

Oct 31, 2017

Alan

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Here is the truth… very few small businesses have dollars allocated to marketing in their budget. And if they do, it is a calculated number (probably based on a % of sales) with no real strategy backing it up. Why? Because every business is different and unique and many of us really don’t understand how […]

Oct 03, 2017

Alan

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A: Small business owners must perform their own due diligence when hiring and classifying workers. Owners who currently use independent contractors should consider reviewing the nature of their relationships with them. Before classifying your workers as Independent Contractors, New Jersey employers should ensure their workers satisfy what is known as the “ABC” test: (A) The […]

Sep 05, 2017

Alan

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I was at a Technology Summit earlier this year and this was the theme of the conference. I was amazed as to how many businesses have become obsolete due to recent technology. Case in point — anyone remember Blockbuster Video? Music Stores? Borders? Consider how many businesses have been affected by uber, amazon and ebay! […]

Aug 01, 2017

Alan

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A: Dont you just want to cringe when this happens?! You are enjoying a party, when “Tom” asks what you do, and upon receiving the answer, suddenly “Tom” is providing you his life’s story and asking you for free advice. What’s your response? You do want to help him out, but unless you are running […]

Jul 18, 2017

Alan

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A: Yes and here’s how: Make all your business appointments before you leave for your trip. Most people believe that they can go on vacation and simply hand out their business cards in order to make the trip deductible. Prepare before you go! You must have at least one business appointment before you leave in […]

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