Blog

Nov 06, 2018

Alan

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3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled […]

Oct 28, 2018

Alan

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What’s the Difference Between Marketing and Branding? Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively […]

Aug 09, 2018

Alan

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Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who […]

Jul 23, 2018

Alan

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Will Your Workers Pass the Independent Contractor vs. Employee Test? Misclassifying workers is becoming commonplace as businesses rely more and more on independent contractors for their staffing needs. In fact, New Jersey Gov. Phil Murphy recently signed an executive order creating the Task Force on Employee Misclassification to recommend strategies for combating the misclassification of […]

Jun 20, 2018

Alan

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Every successful sports team and athlete has a coach, including those at the top of their game. Super Bowl teams, World Series winners, the top seeds in tennis – all have had coaches to help them get there. And they continue to work with coaches after they’ve achieved success. It’s exactly the same in business. […]

May 02, 2018

busdocnj

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Business colleagues and prospective clients often ask, “Why do I need a coach”? Whether we’re talking sports, education or business, a good coach will:  Evaluate your current process and suggest how to make it more efficient and effective  Examine your goals  Challenge you to think outside the box  Push you a […]

Apr 04, 2018

busdocnj

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Control Business Expenses by Negotiating and Bask in a Better Bottom Line Recently I was hired to help “save” a company into prosperity. They had strong sales, but were overspending. So, I encouraged the owner to evaluate every expense with the goal of saving 10%. He was extremely uncomfortable with the process of negotiating for […]

Mar 08, 2018

busdocnj

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Despite repeated warnings from the IRS, taxpayers continue to fall victim to this scam: Criminals claiming to be IRS officials make unsolicited phone calls and demand payment of a bogus tax bill. They con victims into providing personal information and sending cash, usually through a prepaid debit card or wire transfer. Avoid Being Victimized By […]

Feb 06, 2018

busdocnj

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Whether your tax situation is complex or simple, preparing your own taxes can be confusing, time-consuming, and downright stressful. The rules are constantly changing. And while we all want to pay the IRS as little as possible, we also need to make sure we’re complying with the latest federal and state regulations. One simple solution […]

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