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3 Dynamite Year End Marketing Ideas to Explode Your Business Right Now! The holiday season is significant for many small businesses, and crafting unique and creative marketing campaigns can often make or break the year. But no matter how inventive or eye-catching your special promotions may be, you can’t ignore the fundamentals that have fueled

What’s the Difference Between Marketing and Branding? Most business owners know that when it comes to generating sales and building customer loyalty, branding and marketing go hand in hand. But if you dread the prospect of someone asking you to explain the difference between two, you’re not alone. Understanding the basics will help you effectively

There IS Such a Thing as Wearing Too Many Hats Learn How to Determine If and When a Company Should Outsource If you own a small business, chances are you’ve often heard it said that you “wear many hats.” But what exactly does this mean? In a larger company, those in senior positions or members

Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who