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Ignore Existing Customers at Your Own Peril Why Your Business Needs a Customer Acquisition AND Retention Strategy I have long argued that customer retention is just as important – if not more important–than customer acquisition. While every business needs new customers to grow, the most reliable source of new revenue comes from the customers who

Will Your Workers Pass the Independent Contractor vs. Employee Test? Misclassifying workers is becoming commonplace as businesses rely more and more on independent contractors for their staffing needs. In fact, New Jersey Gov. Phil Murphy recently signed an executive order creating the Task Force on Employee Misclassification to recommend strategies for combating the misclassification of

Every successful sports team and athlete has a coach, including those at the top of their game. Super Bowl teams, World Series winners, the top seeds in tennis – all have had coaches to help them get there. And they continue to work with coaches after they’ve achieved success. It’s exactly the same in business.

Business colleagues and prospective clients often ask, “Why do I need a coach”? Whether we’re talking sports, education or business, a good coach will:  Evaluate your current process and suggest how to make it more efficient and effective  Examine your goals  Challenge you to think outside the box  Push you a